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5 Steps to prepare a presentation about advertising and psychologyWe’re always happy to get questions from you, and we usually answer your questions in the comments or by email. But we don’t often make videos to directly address your questions, so…

We’re going to do that today.

We got a message from Soul, someone in the PresentationExpressions community. And Soul, wrote…


I have a presentation about advertising and psychology and I have to not talk about it in general but choose something specific under that subject. And the presentation will be around 7-8 slides without the introduction and the sources, and I can’t use any words in those 7-8 slides, pictures only.

The problem is I don’t know what to talk about, and I dont know where to get pictures or a short video that uses psychological tricks.


Thank you

Regards, Soul”

Soul, thanks so much for your message.

After getting that message, I told Soul I would make a video and Soul replied that the presentation is due on Tuesday. Well, it’s Friday night here in Korea, so hopefully you’ll have enough time to get everything ready.

But I have to give you a bit of heck for starting your preparation so late.

So don’t do it again!

Anyway, watch the video for these 5 Steps:

  • Step 1: Figure out who your target audience is supposed to be.
  • Step 2: Choose a specific industry and find ads for that industry by Googling industry plus ads or plus print ads.
  • Step 3: Choose one psychological trigger to focus on.
  • Step 4: Arrange your ads in a sequence to show what the advertisers want you to notice first, second, third, etc.
  • Step 5: Practice, practice, practice.

Click the image below to watch the video:

5 steps to prepare a presentation about advertising and psychology

I hope that helps.

And I hope that helps other people, too.

You might want to check out the other videos we have about introducing yourself and doing a conclusion.


If you have any questions please leave us a comment below or email us using our Contact form:

Thanks and see you again next time.