This presentation’s purpose is to introduce a company to prospective customers. You can change this to suit your company or business. The first thing I want you to notice is the title of the presentation. I used a unique headline to get the audience’s attention and to also tell the audience how many points they will have to pay attention to. Using a specific number like this is a good way to provide a framework for the audience.
The main thing to notice about this presentation is the focus on benefits to the customers and not the features of the company.
You’ll notice that after I mention a feature, like doing the research and manufacturing in-house, I talk about the benefit that has for the customer. Same thing when I talk about not having to deal with a middle man. The main benefit of not having a middle man is lower prices for the customer. That’s what you should always do with your presentations. Always speak in terms of benefits, not features.
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